Home » Softwares » WebinarJam vs GoToWebinar: The Ultimate Comparison

Softwares

WebinarJam vs GoToWebinar: The Ultimate Comparison

Satyendra Prasad

February 11, 2023

0

This post-COVID-19 age has significantly altered the way businesses and corporations function. Webinar solutions have become essential in our workplace for hosting webinars and virtual meetings.

If you’re a marketer or company owner looking for webinar hosting software but can’t decide between WebinarJam and GoToWebinar? Not sure how GoToWebinar stacks up vs WebinarJam? Which platform is ideal for your company’s needs? Don’t be concerned.

Cloud Based Video Conferencing – Full Guide.

In this section, I will advise you on which platform is ideal for your business (WebinarJam vs GoToWebinar) based on their capabilities, your needs, pricing, usability and intuitiveness tools, and client experiences.

Table Comparison between WebinarJam vs GoToWebinar

This table allows you to compare the two webinars side by side while also deciding which program to use.

The Winner between WebinarJam and GoToWebinar based on the above comparison

We’ve evaluated both WebinarJam and GoToWebinar, and I must say that I prefer WebinarJam. It simply appears to have a more polished interface and a more professional feel to the attendance.

It also provides more extensive funnel tracking, as well as marketing capabilities like A/B testing. This enables determining the effectiveness of your webinars and making required modifications simpler. The presentation tools are also a lot easier to use, making it much easier to convey your topic throughout the webinar. Finally, the audience engagement capabilities are far more marketing-focused, which may help you engage with your guests more effectively.

Overall, I would strongly suggest WebinarJam over GoToWebinar!

In-Depth Comparison: WebinarJam vs GoToWebinar

WebinarJam is a webinar hosting software developed by Genesis Digital, and GoToWebinar is a GoTo brand. You’re probably wondering what gives this WebinarJam the positive feedback seen in the comparative chart above. The reality is that WebinarJam contains important characteristics that allow it to serve you more naturally.

Tools and Features of WebinarJam

It has the following features:

• An all-in-one webinar solution: It allows you to create any form of the webinar for your organization.
• Live chat and Q&A features: You may engage your audience by using live chat and Q&A features.
• Automated Recordings: Recordings of your live webinar will be made automatically.
• Attendee Spotlight: Itallows you to rapidly choose a host partner from the audience.
• An in-built scheduling management tool: An in-built extended schedule management solution for convenient webinar scheduling.
• Post-Event Communications: It is a feature that allows you to send follow-up emails following your webinar presentation.
• Multi-language support: This enables automated translation into the language of the customer’s choice.
• Performance analytics: Tools for detailed performance analytics that provide in-depth insight into your data
• One-click registration: This simplifies the registration procedure.
• Integrations: Integrations with third-party systems such as email marketing platforms, CRMs, shopping carts, and many others.
• Panic Button: For starting a fresh live room in the event of a bad webinar.
• Video injections: It allows you to insert pre-recorded videos into your presentation and run it on autopilot.
• Handouts: That enable you to easily distribute files for participants to download.

Tools and Features of GoToWebinar

GoToWebinar includes features that might make it easier to use and improve your marketing experience.

It has the following features:

• Custom branding so that your logo and custom picture appears on all webinar materials.
• Reporting and Analytics: Using the dashboard charts, this tool is critical for tracking webinar attendance, interest, and involvement.
• Polls, handouts, and Q&A are great ways to provide your essential knowledge while also engaging your audience.
• Complete Service Registration gives you the ability to construct custom pages for easy monitoring and reporting.
• Automated Emails: Use this tool to create bespoke email invites, confirmations, and reminders, or leave it to GoToWebinar’s automated email templates.
• Accept Payment: A new feature for new registrants with a quick set-up and several payment options.
• Recorded Events are necessary for generating interactive, on-demand webinars for your audience.
• Video Editor for creating high-quality presentations from videos.
• Video-sharing applications that allow you to upload MP4 files to YouTube or share video clips.

Comparison of WebinarJam vs GoToWebinar: Emphasis on Key Features

Let’s take a closer look at how the two platforms stack up against one another.

• Increased customer reach: WebinarJam vs GoToWebinar

WebinarJam excels in many aspects, but with just 6 hosts in its top tier price, it is limited if you wish to operate a more sophisticated panel. This makes GoToMeeting a superior alternative because it does not limit the number of hosts.

In terms of guests, WebinarJam allows you to organize an unlimited number of webinars, each with up to 5000 participants. At $379 a month, this is more cost-effective than GoToMeeting’s top plan, which costs $399 and only allows for 3000 guests.

Winner: WebinarJam

• Ease of Use: WebinarJam vs GoToWebinar

Both WebinarJam and GoToWebinar are primarily designed for live webinars.

WebinarJam allows you to host a variety of webinars for your company. It allows you to participate in live webinars with only one click. It is simpler to set up and operate since it does not require the download of additional software to handle webinars like the GoToWebinar platform does. It provides step-by-step instructions, making it difficult to make mistakes in the beginning. As an added benefit, GoToWebinar includes the GoToMeeting software, which can be used to hold video conferences or team meetings.

In contrast, GoToWebinar requires the host and participants to download the GoToOpener desktop installation to participate in a webinar. This may appear detrimental and time-consuming, especially if you are not a computer-knowledgeable person, thus lowering your conversion while participating in the webinar. You can, however, host automatic pre-recorded webinars on GoToWebinar. This is a significant benefit, as WebinarJam lacks this feature. WebinarJam offers exclusively live webinars.

One significant disadvantage of GoToWebinar is that the host and all attendees must download the GoToOpener desktop software. Yes, even attending a webinar requires it.

WebinarJam’s webinar setup is more straightforward and simplified.

Winner: GoToWebinar is the winner in terms of webinar types and ease of setup. WebinarJam’s webinar setup flow is flawless. GoToWebinar, on the other hand, includes automated webinars, webcasts, and GoToMeeting video conferencing software.

• Webinar Funnels Pages: WebinarJam vs GoToWebinar

There are several landing pages to select from on WebinarJam. There is a whole collection of webinar landing page templates with various layouts, color schemes, and designs. You may use a video, a beautiful product image, or a neatly written bullet list on WebinarJam to establish obvious selling arguments for why people should sign up for your webinar. You can even create two landing pages and A/B test them to see which one converts the most sign-ups.

There is no such thing on GoToWebinar.

There are virtually no possibilities for landing page templates. Only the colors may be changed, but not the layout. As a result, all GoToWebinar landing pages appear the same. Do you want to display appealing product images? Don’t even think about it. Your landing page may only include a modest 200X200 pictures. And what about videos? Nope. You may add custom questions to the registration form for extra points in both cases.

Winner: WebinarJam is the winner in the Webinar Funnel Pages category. WebinarJam is the clear victor here due to its incredibly diverse landing page and thank you page theme possibilities. It’s completely absent from GoToWebinar.

• Email Reminders for Webinars and Email Editors: WebinarJam vs GoToWebinar

The webinar emails have three functions:

1. To verify the registration (and need the registrant to add it to their calendar so they don’t forget)
2. To alert the registrant for the upcoming webinar (again, to make sure they show up when it’s live)
3. To compel them to act following the webinar (sign up to a course or buy a product)

To summarize, the goal is to optimize both the show-up rate and the buy conversion rate. How do WebinarJam and GoToWebinar stack up against one other? There is a lot of flexibility in terms of email body text and scheduling on WebinarJam.

The webinar follow-up emails are highly customizable. Attendees can be segmented depending on their attendance and conduct during the live webinar.

You may also send email reminders using GoToWebinar. Attendees and no-shows can be distinguished in follow-up communications. Furthermore, you may only include a small piece of body content in these emails. The majority of it consists of automatically produced instructions to attend the webinar (joining requires a download, remember). As a consequence, the webinar reminder emails appear spammy and impersonal.

Winner: WebinarJam is the winner in the Email Tools category. WebinarJam has handled the webinar reminder and follow-up emails in a better way by allowing for more personalized wording and segmentation possibilities.

• Audience Interaction Tools: WebinarJam vs GoToWebinar

I’ve never seen a webinar platform with worse audience interaction tools than GoToWebinar.

Here are a few of the reasons why:

1. There is no open discussion among attendees (attendees can only message the host privately)
2. Only the host may view the questions during the Q&A (attendees cannot see each other’s questions).
3. There are no “Featured offerings” to make your product/offer noticeable and appealing.
4. Voting on polls may not always function for attendees.

What’s the catch? WebinarJam includes all of these features. And they’ve done it with distinction. When the polls are started, the user interface is easy on the eyes. And the Featured deal is displayed to attract attention right away.

There are also lack and urgency aspects that drive guests to act. The single advantage of the GoToWebinar engagement tools is the ability to set up a survey at the end of the webinar.

Winner: WebinarJam is the winner in the Audience Interaction Tools category. WebinarJam provides stronger features for communicating with your webinar audience. They have more features and the quality of those features is far superior to GoToWebinar.

• Video Engine and Technical Support: WebinarJam vs GoToWebinar

Both applications provide good video quality. Because GoToWebinar’s software is installed on the PC, it may be significantly more stable. Software that has been installed has the potential to be more stable and reliable. WebinarJam, on the other hand, has handled the “possible difficulties” concern with its “Panic! Button.”

When there is a problem with your webinar, you may push the Panic! Button, and it will create a new webinar room and immediately import all of the guests. This takes around 10 seconds and eliminates any potential issues.

What about the assistance? You know, when you have some technical questions and require assistance. To be honest, neither WebinarJam nor GoToWebinar offers a quick customer service chat.

It’s most likely because they’re the two biggest webinar behemoths and lack the HR capability to answer all client questions instantly. Instead, how did they resolve this? GoToWebinar offers a large knowledge base. With over 40 000 members, WebinarJam has an active and helpful Facebook community.

Winner: WebinarJam is the winner in the Video Engine and Technical Support categories. Because both have adequate video quality, the “Panic! Button” provides reassurance. In addition, the WebinarJam Facebook group is an excellent place to share webinar marketing strategies in general. It gives people a much stronger sense of connection.

• Presentation Tools: WebinarJam vs GoToWebinar

Both WebinarJam and GoToWebinar provide great presentation tools:

1. The whiteboard and pen tools allow you to highlight and write on the slides.
2. Video injections from a file or YouTube
3. Handout files that your webinar guests can download during the presentation
4. Screen and webcam sharing

However, while discussing presenting tools, we must not overlook a critical component – your slideshow. You can upload your slideshow to WebinarJam ahead of time. Because it is launched directly from the platform, your slideshow will be of the highest quality for all guests. There are even slide transitions built in.

There is no such functionality on GoToWebinar. You’d have to screen share and present your slides, which is dependent on the quality of the video streaming. Handling the webcam on GoToWebinar is also really inconvenient. There is no apparent way to see how the webinar audience is reacting. Is he aware of the webcam? What about the slides?

The host controls what the participants view on WebinarJam, and this is obvious to the host. As the host, you want to have complete control over the webinar experience while delivering your webinar material. To conclude on a positive note, GoToWebinar has one unique feature – the attention rating. This provides real-time statistics on when your attendees’ attention is slipping.

Winner: WebinarJam is the winner in the Presentation Tools category. Regardless of the usefulness grade, GoToWebinar presenting tools are inferior. Specifically due to the cumbersome slideshow and webcam features. These are essential components of any webinar and allow you to have considerably more control over the webinar session. In this regard, WebinarJam outperforms the competition.

• Browsers and mobile devices: WebinarJam vs GoToWebinar

This is a biased comparison. This is because to join a webinar on GoToWebinar, attendees must first download the mobile app. One advantage of the GoToWebinar software is that it better focuses attendee attention.

When the polls are started, for example, they go full screen for the attendees. This assures a greater rate of involvement. A unique feature of GoToWebinar is that the host may also attend the webinar using the app at the same time. This provides more opportunities to interact with the audience. In addition, they should share their smartphone screen throughout the webinar. This may come in handy if you’re presenting slides on a PC but want to demo an app during the webinar.

WebinarJam supports browser-based participation. It’s also fully mobile responsive. On WebinarJam Android, the conversation, polls, offers, and speaker requests are all available on mobile as well.

WebinarJam’s connection with Twilio is a unique feature. This permits webinar reminder SMS text messages to be sent 15 minutes before the webinar. Another approach to improve your attendance.

Winner: WebinarJam is the winner in the Mobile Devices and Browsers category. WebinarJam and GoToWebinar both provide a clean and attractive mobile experience for attendees.

SMS text message reminders are a unique feature of WebinarJam. The multi-device joining for the host is a unique feature of GoToWebinar. However, when it comes to removing barriers to participation in a webinar, requiring listeners to download an app is a sure way to lose them (GoToWebinar). WebinarJam allows attendees to connect directly from their mobile browser, which improves the mobile experience.

• Webinar Video Recording and Replay: WebinarJam vs GoToWebinar

When the webinar begins, the “Record” button on both applications is immediately pressed. Everything has been recorded and will be available as a webinar replay.

Depending on your audience, many individuals will be unable to attend your webinar but will be interested in the information presented. That is why they wish to view the webinar replay. As a result, the webinar replay is an excellent tool to increase sales and connect with the audience asynchronously.

The Replica Replay feature on WebinarJam replicates the live webinar precisely as it occurred. In this manner, the repeat attendee will have a more engaging experience. If they have any questions, they may quickly ask them by utilizing the question box. Some activity, like polls, is recorded on the GoToWebinar replay.

However, GoToWebinar is missing out on a significant opportunity: there is no question box.

That is, the replay attendee is unable to participate in any manner. Trimming replay recording is a unique function of GoToWebinar. You may clip and paste segments from your replay recording.

Winner: WebinarJam is the winner of the Webinar Replay contest. In the end, webinar replay participants are equally as useful as live attendees. They must be trapped, fostered, and eventually closed.

WebinarJam allows you to record their questions and engage in a dialogue with them.

That is the primary reason it is preferable for webinar replay recordings.

• Webinar Analytics and Data Extraction: WebinarJam vs GoToWebinar

If you’re the inquisitive kind, both WebinarJam and GoToWebinar will provide you with a wealth of information.

This information will be available on both webinar platforms:

1. Attendance at webinars
2. Rate of poll attendance
3. Q&A inquiries Log
4. Private chat inquiries Log
5. Time spent in the webinar room on average
6. Customized registration page questions and answers

Additional information available exclusively on WebinarJam:

1. The conversion rate on the registration page
2. A/B testing results for the registration page
3. Open and click-through rates for emails
4. Logs of public chats
5. Attendance figures during the webinar replay

Additional information available only through GoToWebinar:

1. Rate of attentiveness
2. The interest rate

It must be admitted that GoToWebinar features a quite simple statistics dashboard. The majority of the data is accessible via the downloaded webinar spreadsheets.

Winner: WebinarJam is the winner in the Analytics and Exports category.

If you like having a simple and transparent dashboard to assess your webinars, WebinarJam is for you. If you’re old school and enjoy fiddling with spreadsheets, creating pivot tables, and creating your own data visualizations, GoToWebinar is for you.

• Pricing Comparison: WebinarJam vs GoToWebinar

Before selecting a platform, you will most likely want to discover which one is the greatest and cheapest. WebinarJam and GoToWebinar have quite different price structures.

Pricing for WebinarJam

WebinarJam pricing is divided into four categories that are invoiced monthly but billed yearly.

1. WebinarJam Starter Package ($39/m): This plan includes Unlimited webinars, 1 host, 100 participants, 1-hour maximum duration, Live Chat, Replica Replay, Flexible Scheduling, Fully-customizable pages, and Email & SMS System.

2. WebinarJam’s Basic Plan costs $79 a month (billed annually): It includes up to two presenters, 500 attendees, unlimited webinars, a maximum duration of two hours per webinar, Attendee Spotlight, and automated webinars.

3. WebinarJam Professional Plan ($229/month, payable annually): The plan includes unlimited webinars, up to four presenters for each webinar, 2000 participants per webinar, a maximum duration of three hours, and advanced features such as the Always-On live room and The Panic Button.

4. WebinarJam Enterprise Plan ($379/mo): This is perfect for large enterprises. Its features include everything in the pro plan plus The Control Center, up to 6 presenters, 5000 attendees, a maximum duration of 4 hours, and a control panel.

Even though all packages have distinct features, WebinarJam’s Starter Plan does not include Automated webinars. It only applies to live webinars. This implies that if you wish to hold both live and automated webinars, you must begin with the Basic Plan.

Pricing for GoToWebinar

GoToWebinar offers four price options:

• GoToWebinar Lite Plan ($59/mo)($49 when billed annually): This plan includes 250 participants, unlimited cloud storage, video embedding, reporting and analytics, automated emails, polls, handouts, and Q&A, GoToStage, full-service registration, video sharing, accept payments, custom branding, integrations, and online and local recording.

• GoToWebinar Standard Package for $129/mo ($99 when billed annually): This plan includes 500 participants, Source Tracking, Certificates, Video Editor, Transcripts, Custom URLs, Recorded Events, and everything else included in the Lite plan.

• GoToWebinar Pro Plan @ $249/mo ($199 when invoiced annually): This plan includes all of the capabilities of the Standard Plan as well as 1,000 attendees.

• GoToWebinar Enterprise Plan, $499/month ($399 if invoiced annually): This package includes all of the capabilities of the pro plan, plus 3,000 participants and reporting and analytics.

Winner: WebinarJam is the best webinar solution in our guide because of its standardized and reasonable packages. GoToWebinar’s pricing is a little different; the platform costs are based on the number of hosts you want in a single webinar.

For example, WebinarJam’s 500 attendee plan costs $79 per month with two hosts, but GoToWebinar’s 500 host plan costs $129 per month with one host and doubles for a second host.

As a result, the more hosts you invite, the more expensive it becomes. For example, if you own a major company, you will most likely want GoToWebinar’s Enterprise Plan, which includes 3000 live participants and 6 hosts. You will have to pay a whopping $2,994/month + tax, which is far more expensive than WebinarJam’s Enterprise Plan, which has a larger room size of 5000 live participants and may only cost you $379/month with the 6 hosts.

Furthermore, WebinarJam can host any form of webinar event, but GoToWebinar can only host live and automated events, indicating that WebinarJam is a more economical and feature-rich service to use.

Pros and Cons of WebinarJam vs GoToWebinar

Pros and Cons of WebinarJam

Pros and Cons of GoToWebinar

Similarities between WebinarJam and GoToWebinar

WebinarJam and GoToWebinar both provide unique tools to enhance your wonderful experience.

Many features shared by both applications are listed below.

• They both provide a one-stop webinar solution.
• Both offer high-definition video and crystal-clear audio.
• Polls and Quizzes allow you to create polls and quizzes before and during live webinar sessions.
• Both provide the option of hosting a free or paid webinar.
• Integration with other applications, such as email automation systems such as Aweber.
• Registration pages that may be customized for both questions and responses.
• For your meetings, both WebinarJam and GoToWebinar give an average time in the webinar room.
• Both have fantastic customer service interactions with their customers.
• They both include an analytics dashboard that is essential for emphasizing the performance of your webinar.
• Both enable several speakers to participate in a single webinar session.
• During webinars, both systems include Polls, Live Chats, and Q&A.
• The ability to schedule pre-recorded videos on both platforms is more appealing.

Differences Between WebinarJam and GoToWebinar

• WebinarJam offers an attendees’ spotlight function that allows you to watch your guests and bring them on-screen when speaking; GoToWebinar lacks this capability.
• WebinarJam provides public chat logs, allowing you to fully connect with your participants while also allowing them to speak with one another.
• This option is not available in GoToWebinar, and you can only communicate with attendees privately.
• Unlike GoToWebinar, WebinarJam features a tool that gives conversion rate data and lets you track your sales.
• Unlike GoToWebinar, WebinarJam has YouTube connectivity, allowing you to live broadcast webinars.
• GoToWebinar includes GoToMeeting software as a bonus for conducting webinars, but WebinarJam does not include any additional software for live webinars.
• The webinar analytics and data exporting function on GoToWebinar allows you to extract statistics about your audience’s attentiveness and interest rates.
• This information is not available on WebinarJam. WebinarJam can accommodate up to 5K people, whilst GoToWebinar can accommodate up to 3K live attendees.
• The pricing of GoToWebinar is dependent on the number of participants and per host, whereas WebinarJam is based on the number of registrants and covers many hosts, making it appear more reasonable.
• WebinarJam lets you perform A/B tests on your landing pages to see which one converts more sign-ups and so enhances your conversion. This functionality is missing from GoToWebinar.

Which Is the Best Webinar Platform for Your Company?

While we recognize that both GoToWebinar and WebinarJam were created with the same aim in mind – to host webinars – the tool you choose will be determined by your business requirements, such as;

• The scale of your business
• The number of people you wish to attend
• The number of hosts required
• The webinar use and technique you want to employ
• Your financial situation
• The size of the webinar that you want to host.

So, keeping that in mind;

Select WebinarJam if…

• You need a platform that can host any kind of webinar, not simply live or automated ones.
• You own a small business and must properly host a big number of people on a limited budget.
• You’d like your program to be hosted in the cloud.
• You wish to host an infinite number of webinars.
• You want to efficiently market your items.
• You are implementing a lead-generating and product-selling strategy.
• You want strong features like the panic room.
• You require an extremely integrative webinar tool.
• You need a platform with a simple user interface.
• You need a platform to live broadcast your webinar on YouTube and Facebook.

Select GoToWebinar if…

• You don’t mind spending money, and you want webinar hosting software that doesn’t limit the number of hosts.
• You want to test your program before investing further money in it.
• You require a CRM-enabled platform.
• You want a suitable platform for online meetings and training.
• You wish to raise awareness about your company by utilizing free tools such as GoToStage.
• You are comfortable launching your webinar using an app.
• If you need a webinar space for up to 3000 people.
• You wish to have an infinite number of webinar hosts.

The overall Winner

In general, the choice between GoToWebinar and WebinarJam comes down to price. So, if you want to scale up your webinars but money is an issue, WebinarJam is an excellent choice.

Some of the reasons why the WebinarJam solution is the superior choice in this review are as follows:

• WebinarJam has a more user-friendly UI.
• The software enables your participants to join the webinar directly from their browsers.
• WebinarJam includes extensive webinar funnel tracking as well as marketing tools such as A/B testing.
• It also provides powerful webinar presentation capabilities to help you simply convey your topic.
• You will also receive strong marketing-focused audience interaction tools to help you increase your sales.

Short Summary: WebinarJam vs GoToWebinar

FAQs: WebinarJam vs GoToWebinar

Q. Can videos be replayed on WebinarJam and GoToWebinar?

Yes, you can access replay webinars on both GoToWebinar and WebinarJam software because they both include an auto-recording capability.

Q. Is GoToWebinar free to use?

The site provides a 7-day free trial after which you will be charged for a membership plan of your choosing.

Q. What is the most effective method to utilize WebinarJam?

WebinarJam can be used with a single or numerous attendees. They may emphasize webinars, conversations, meetings, live stream information, or chats one by one utilizing the layout’s dynamic and adaptable features.

Q: What is the primary distinction between WebinarJam and GoToWebinar?

The two platforms serve the same function, holding webinars, but the pricing packages and room size varies. When compared to GoToWebinar, WebinarJam is somewhat less expensive and has a larger room size.

Conclusion

After reading the entire post, you may be puzzled about which one to utilize for conducting a better webinar. Even if you know how to run a successful webinar, sessions and meetings are crucial. To learn more, we will assist you in picking the best option for you. Begin with the goal of both tools.

Knowingly, each software attempts to give the finest help possible to guarantee that your regular meetings and webinars run well. Furthermore, the goal of the essay is that practically both are equally competent at offering the best outcomes to their consumers.

Even yet, there are several details that you may have overlooked while reading. As a result, starting with the price plan, GoToWebinar is more expensive than WebinarJam. Furthermore, to secure a larger number of guests, customers must choose a higher plan that includes all of the services as well as a large number of attendees.

WebinarJam, on the other hand, is inexpensive since you can choose the cheapest pricing plan and yet have a large number of guests. WebinarJam also includes A/B testing, built-in marketing tools, a webinar tracking funnel, and other features. Without a doubt, GoToWebinar is a strong tool that demands decent connectivity. People will choose this otherwise.

Overall, both technologies perform admirably in terms of audience satisfaction. Because nothing is perfect, these apps are not flawless in meeting all of their needs. However, I would recommend that you try both for free to see which one best meets your needs.