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Mailchimp Vs iContact Full Comparison [current_date format=’Y’]

Satyendra Prasad

February 11, 2023

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Mailchimp Vs iContact ? iContact specializes in relatively easy email marketing for freelancers and entrepreneurs, but Mailchimp has a broader reach that serves all sorts of small and medium enterprises.

This basic distinction, however, only touches the surface of what divides these two tools.

Looking for a comprehensive comparison of iContact and Mailchimp? Look no further; we’ve thoroughly studied both products and presented them in an easy-to-read style below.

We’ll go through iContact and Mailchimp pricing, core features, integrations, general information, and alternatives. By the conclusion of this, you should have a good idea of which Email Comparison tool is ideal for you.

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Table Comparison between Mailchimp Vs iContact

This table allows you to compare the two webinars side by side while also deciding which program to use.

The Winner is Mailchimp.

About iContact and Mailchimp

Mailchimp is the more well-known of the two email marketing systems, however, iContact is older.

iContact was founded in 2001 and now delivers billions of emails each month. The bulk of its customers are small enterprises, although it has also been utilized by NASA and Habitat for Humanity.

iContact has carved a solid position in this competitive industry by remaining focused on the essentials and simplicity.

Mailchimp, on the other hand, was founded in 2012 and has developed rapidly. It is well recognized as one of the first email marketing platforms to provide a substantial free plan.

Tools and Features: Mailchimp Vs iContact

Tools and Features of iContact

It has the following features:

• Free consultation: There is consultation available to assist small businesses to make use of the platform.
• Drag-and-drop email builder: The drag-and-drop email builder is simple to use and enables easy email optimization.
• One-button spam check: To aid enhanced delivery rates, the designer included a one-button spam check.
• Pre-built templates: There are several pre-built templates available, as well as the possibility to create your own from scratch.
• A/B split robust testing feature
• Excellent automation tools that enable you to send personalized email content to different consumer segments.
• Reports that are simple to understand and display the performance parameters of your campaign
• Audience segments are simple to identify and target with content.
• Subscriber management tool: A good selection of subscriber management tools, including tools for creating sign-up forms and increasing conversions.
• Service at a low-cost

Tools and Features of Mailchimp

It has the following features:

• Variety of tools and services: The platform readily interfaces with a variety of tools and services, including Salesforce.
• Automation capabilities such as welcome emails, reminders about things left in carts, and automated product suggestions are available to assist simplify email marketing.
• Email designer that is simple to use and customizable and that can be used by numerous persons on a marketing team.
• A variety of layouts and stock photos are available.
• Mail delivery rates of 96-99%
• Free Services: Personal accounts and small enterprises are free to use.
• High-quality reporting is accessible, providing you with a variety of statistics to help you optimize your campaigns.
• Target-specific: Customer groups are easily defined, and the service predicts demographics so that you may tailor your marketing to a specific target.
• Additional features: For email marketers, further functionality such as leveraging particular IP addresses is available.
• Other marketing options include landing sites, social media advertisements, and sign-up forms.

Key Features Comparison: Mailchimp Vs iContact

Which software choice will be best for you in the iContact vs MailChimp debate? Let’s take a closer look at how the two platforms stack up against one another.

• Maintainance of Records: Mailchimp Vs iContact

When utilizing iContact, you have numerous choices for building and maintaining your email marketing lists.

Social signups, landing sites, and more subscription alternatives are available. You then keep the list going by giving emails that may be produced on one of many templates and sent out right away.

You may then separate your reports and lists to select how much data you get from each email blast’s answers to each specified list.

When it comes to email creation, MailChimp provides greater front-end assistance. You are also guided through the data collected by each email, allowing you to discover where there is additional potential for involvement.

A MailChimp account may be accessed by several individuals, making cooperation easier and at no extra expense.

Winner: MailChimp. If you choose to customize the templates provided by MailChimp, you may also code your emails.

• Automation: Mailchimp Vs iContact

Both iContact and MailChimp have extensive automation options built into their email marketing software.

You may create custom processes so that autoresponders can support a variety of on-page activities that a visitor may take.

Then, depending on your automation, each visitor receives a tailored email message, allowing you to promote more interaction while keeping your brand and business at the forefront of their minds.

The automated approach is what distinguishes iContact from MailChimp.

When you use iContact, you are employing visual automation processes, which allow anybody with any skill level to construct an autoresponder with a high degree of variety.

Instead, MailChimp employs a triggering procedure.

Product suggestions, prior purchase history, or browsing habits can all be triggers.

You must configure the triggers or use the software’s default choices. The remainder of the information that will help you target individual visitors is then filled in.

Winner: MailChimp. Mailchimp provides more advanced choices.

• Use of Ease: Mailchimp Vs iContact

MailChimp looks to have a basic and welcoming user experience due to its minimalistic style.

However, it is occasionally very basic, and locating the function or option you’re searching for may need browsing their website or going back through your past.

iContact uses the opposite technique, presenting practically every choice on your screen at the same time.

This may look busy and scary at first, but with a little practice, this design ends up providing a more intuitive service and a nice learning curve.

Both platforms provide a large number of templates into which you can put your messages, although MailChimp only provides 24 free possibilities while iContact provides 286.

Both services include modification tools that give you complete creative freedom over your selected template, however, iContact’s modification service differs from MailChimp’s in that it allows you to preview your message as you design it.

MailChimp’s template alteration only enables you to see the content of the message sections you’re presently developing, and those previews must be accessed in a different window.

Winner: MailChimp. Because of its simplistic design, MailChimp appears to provide a simple and pleasant user experience.

• Integration: Mailchimp Vs iContact

You can integrate your automation and customer analytics directly into Salesforce when utilizing iContact. This enables you to develop customized contact profiles to target highly particular demographics.

There are various API endpoints accessible, but you must have a Premier account and Salesforce installed before you can fully utilize what this email marketing service has to offer.

MailChimp interacts with over a hundred different applications, including Salesforce.

The majority of the connections are aimed toward retail or e-commerce sites, to increase customer engagement with each interaction.

The amount of information supplied by the integration isn’t as extensive, but you have greater flexibility in how the data from the emails is used.

Winner: MailChimp. More integrations are available from Mailchimp.

• Consultation and Support: Mailchimp Vs iContact

If you’re just starting with email marketing, having someone ready to discuss with you may assist ensure that you’re not wasting your time.

With iContact, you have access to seasoned marketing specialists that understand all there is to know about email marketing.

They may assist you in discovering new strategies to help your organization expand or in utilizing your data to enhance conversion rates. When you have a Premier package, you may get personalized instruction.

MailChimp does not provide internal design services or marketing aid with its email program.

They do provide you with access to a list of content writers, API developers, and other email marketing professionals that can assist you in making the most of what this email marketing platform has to offer.

However, each vendor is considered a third party by MailChimp, and you must contact each one to acquire a customized estimate for services.

Winner: iContact. With iContact, you have access to seasoned marketing specialists that understand all there is to know about email marketing.

• Split testing: Mailchimp Vs iContact

Split tests enable you to compare two or more versions of the same email to see which one generates the most interaction.

iContact provides many A/B testing options.

To test your emails, you may utilize subject lines, send timings, from names, or design components such as layouts. You may also do split testing with CTA buttons using different types of email content.

You may select from a variety of success measures, such as clicks and openings.

Mailchimp also has an A/B testing tool that is really simple to use.

Subject lines, from names, content, and send time are some of the characteristics you might use to base your test on.

Multivariate testing, as well as the ability to split test email workflows, are also accessible. You can test one variable with up to three variants.

Winner: iContact. A/B testing is more powerful with iContact.

• Forms: Mailchimp Vs iContact

Mailchimp and iContact both have distinct form-building options.

Mailchimp platform provides an infinite number of free forms that you can easily integrate into any website or landing page.

You can create a new form in minutes with the drag-and-drop builder. After that, you may tailor it to your own requirements.

There are several pre-built layouts available that may be customized by altering various aspects (color, fonts, theme, background, alignment, borders, buttons) to meet your brand’s image.

You may include as many custom fields as you like, and the form will always be mobile-responsive.

You may create an infinite number of sign-up forms using Mailchimp.

You may link built-in or pop-up forms to your CRM or any website and personalize them to meet your specific requirements.

You have complete control over when the platform displays your forms and where they appear on the page (sidebar, footer, middle of the page, etc.).

These forms operate on an opt-in basis. Forms may also be added to social networking sites and landing pages.

Winner: iContact. More options are available with iContact’s form builder.

• Reporting: Mailchimp Vs iContact

Let’s have a look at the reports that these platforms may create.

iContact provides a comprehensive set of basic data, including bounces, opened emails, clicked links, unsubscribes, and spam complaints.

There are also form reports accessible. Reports can be tailored to suit macro or granular views.

Mailchimp provides comprehensive reporting.

You can quickly track the engagement of your campaigns and the effectiveness of your processes.

In addition to the standard email campaign analytics provided by iContact, Mailchimp provides individual click reports, social media reports, and reports on the sales made by each email.

Winner: MailChimp. More features are available from Mailchimp.

• Email Editor and Templates: Mailchimp Vs iContact

iContact provides one of the best template options for any of the main email marketing systems we’ve seen.

It’s worth noting that while the free plan includes certain templates, you’ll need to pay to obtain access to the whole library.

When creating an email, you begin by selecting a template and a layout, both of which can be easily evaluated on desktop and mobile. The email editor itself is simple to use; you mostly just click and type.

Dragging around portions might be smoother, although this is rarely an issue. Mailchimp features more than 50 templates for various sorts of emails and companies. Many of these themes are clean and contemporary, yet others are generic and out of date.

However, the Mailchimp email editor actually offers atonement.

It’s really smooth and easy, and you can easily adjust the email layout or style settings. While the default email templates aren’t especially useful at first, you can rapidly alter them and store new templates for future use.

Winner: MailChimp. More features are available from Mailchimp.

• Deliverability: Mailchimp Vs iContact

Of course, getting your emails into the inboxes of your subscribers is critical. While none of these organizations has a negative reputation for deliverability, they are also not completely clear about how well they perform in practice.

Mailchimp offers an 80-90% deliverability rate, which is comparable among leading choices, according to EmailToolTester.

They did not, however, examine iContact, and we were unable to locate any further published studies for the platform.

Keep in mind that the most critical aspect of deliverability is the emails you send yourself, not the platform you use.

The most important difference-maker is keeping your emails’ spam score low by eliminating scammy-sounding terms and personalizing them.

Winner: MailChimp. Better deliverability is available from Mailchimp.

• Pricing: Mailchimp Vs iContact

You’ll want to get a personalized quotation for the majority of iContact programs.

The Premier membership includes capabilities that are only accessible with this upgrade, so you should customize the available features to your specific needs.

This might involve high-volume email blasts, auditing services, design support, and adjustments to the number of subscribers served.

If an annual prepay is employed, the email marketing plan offered by iContact at the 500-subscriber level costs as little as $11.90 per month. Pro Automation plans start as low as $84.15 per month.

MailChimp provides consumers with a fully free plan.

You can have up to 2,000 subscribers on the free plan, but you are restricted to 12,000 emails every month.

Paid options start at $10 per month and include unlimited emails for up to 500 subscribers.

MailChimp also provides a $199 per month Pro membership add-on for all premium plans, which gives you complete access to the data, automation, and database reports that you may require.

Connecting your shopping cart to obtain income data and targeting emails to Facebook ad campaigns are examples of this.

MailChimp also offers pay-as-you-go subscriptions, which allow customers to purchase email credits in increments of 100. The smallest block available is 300 email credits for $9.

When to Use Mailchimp vs iContact

If you need a small company email marketing platform, both iContact and Mailchimp would suffice.

When Should You Use iContact?

• For those seeking an easy-to-use email marketing platform, iContact is a fantastic option.
• It is also excellent for total novices due to its incredibly user-friendly interface.
• Small businesses searching for a free or low-cost premium plan can also find a nice fit with iContact.

• iContact is unquestionably the simpler alternative, owing to its restricted feature set, which eliminates unnecessary complexity.
• At a fair charge, you have access to basic list management and email autoresponders. If you are a small business looking for a low-cost and easy email marketing platform for relatively simple email marketing campaigns, iContact is a great option.

When Should You Use Mailchimp?

• Mailchimp is another wonderful option for small businesses because it is a low-cost platform that costs based on the number of contacts.
• This solution is appropriate for more experienced marketers seeking a complicated tool to harness their expertise because it has extensive automation capability and detailed reporting.

• Mailchimp contains a number of “extras” that might be useful but do not need additional payment.
• Paid subscriptions provide more extensive automation, a wider integration library, and features such as surveys.
• Having said that, if you are a developing small business in need of powerful email marketing skills as well as a variety of other complimentary email marketing tools, Mailchimp may be an ideal alternative.

A short summary: Mailchimp Vs iContact

Which Email Marketing Service is Best for You: Mailchimp Vs iContact

If you’re a larger company with an established email marketing list, iContact can help you mine the data you receive every month to optimize your profits. With their specialized assistance, you may achieve more with what you already have while still becoming larger with an easy-to-use email automation system.

MailChimp is more suited to individual marketers and small and medium-sized businesses that are just getting started with email marketing lists. It provides additional integration, but access to deep data comes at a steep cost.

It is more of a software solution for individuals who want to try out email marketing to see how it might help their business immediately so that it can start growing.

Each software solution offers a free trial period during which you may see how it can benefit you in real time. That might be the most effective strategy to resolve the iContact versus MailChimp dispute for your company’s demands.